Who is
Mikala?

 
 
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Michelle Gisler

Online marketing wizard

«Fall in love with as many things as possible!»

I brought this sentence home with me from a trip to Hawai'i. There I fell in love with the wonderful nature, the beautiful beaches and the people. Now I want the energy of these magical islands to continue to accompany me. That is why I keep them in my name. Michelle means Maori Mikala in the Hawaiian language.

Almost as alive as when I was traveling, I feel when I'm working with my customers. That was the only thing about working at a high-street bank that I found exciting, as I discovered at some point after my banking apprenticeship. This realization gave me the push to start a bachelor's degree in communication. It was the first step into the industry and I was able to gain several years of experience in marketing at Teleboy. The fast moving digital world fascinates me. I'm so passionate about it that I'm always looking for further education. The next step will be the completion of my Master's degree in Digital Business in summer 2020.

Becoming an Online Marketing Wizard.

Work experience

  • 5 years in Marketing at Teleboy (myTV AG)

    • from Trainee to Marketing Manager

    • Social Media, Google Ads, Bings Ads, Campaign Management (online and offline), Marketing Strategy

  • 8 years at Credit Suisse AG in various business areas


Education

  • MAS Digital Business at the University of Applied Sciences in Business Administration Zurich

    • CAS in Disruptive Technologies

    • CAS in Digital Leadership

    • CAS in Social Media Management

    • Master Thesis

  • Bachelor of Science ZFH in Business Communications at the University of Applied Sciences in Business Administration Zurich