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  <url>
    <loc>https://www.mikala.ch/de/angebote-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055835923-YJGH424OWZJPBJ7EZ3IG/Google.png</image:loc>
      <image:title>Angebote NEU - Google Ads</image:title>
      <image:caption>Google Ads bewirken, dass potenzielle Kunden dich besser finden und du deine Produkte direkt über die Suchmaschine verkaufen kannst. In meinem vollumfänglichen Service richte ich dir dein eigenes Konto ein und nehme die wichtigsten Einstellungen unter Berücksichtigung deiner Ziele vor. Weiter erstelle ich Video-, Shopping- oder App-Kampagnen im Google Suchnetzwerk und Google Display Netzwerk. Ich teste und betreue die Anzeigen und füge treffende Keywords hinzu. Ebenfalls dazu gehört das Reporting, damit du stets die Übersicht behältst.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055638213-9C0GXO92N6KM6MQEKV72/Sociel.png</image:loc>
      <image:title>Angebote NEU - Social Media</image:title>
      <image:caption>Facebook, Instagram, LinkedIn, Snapchat, YouTube und TikTok – Social Media Kanäle sind hervorragende Marketingtools. Ich berate dich, welche von ihnen für dein Business relevant sind und richte die entsprechenden Profile ein. Mit der gemeinsamen Planung und Umsetzung von Kampagnen stellen wir sicher, dass wir das volle Potenzial dieser Onlinedienste für dich nutzen. Wenn du selber für laufend neuen Inhalt sorgen möchtest, gebe ich dir einen Crashkurs mit den wichtigsten Tipps für eine gute Sichtbarkeit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055454466-JA1F70X8HLU8HOSCSHAS/Newsletter+Kopie.png</image:loc>
      <image:title>Angebote NEU - E-mail-Marketing</image:title>
      <image:caption>Erreiche deine potenziellen und deine treuen Kunden via Mailings. Dabei unterstütze ich dich beim Durchführen von Kampagnen mit deinem bestehenden Mailing Tool. Hast du noch kein Programm, finde ich das passende für dich. Ich helfe dir beim Erstellen eines Profils, bei der Kreation von Templates sowie beim Aufbau und der Betreuung deiner Kundendatenbank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589203868480-WXHB9PSXOYD5LB0GY938/website.png</image:loc>
      <image:title>Angebote NEU - Website erstellen</image:title>
      <image:caption>Du möchtest deine eigene Website erstellen und weisst nicht, wo du beginnen sollst? Kein Problem! Ich helfe dir beim Konzept, dem Aufbau und dem Erstellen deiner neuen Onlinepräsenz. Beim Erstellen von Websites setze ich auf Squarespace. Das Unternehmen bietet sehr schöne, übersichtliche und moderne Templates, welche einfach erweitert und deinen Bedürfnissen angepasst werden können.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1610624294398-C43CGI91ZW1KQE54VOJM/SEO_1000x563.png</image:loc>
      <image:title>Angebote NEU - Website optimierung</image:title>
      <image:caption>Deine Website entspricht nicht deinen Vorstellungen und du brauchst ein fachkundiges Feedback. Ich durchleuchte Texte, Bilder, Links und technische Details aus Aspekten der Suchmaschinenoptimierung sowie der Ästhetik. Nach der Analyse bekommst du ein konstruktives schriftliches Feedback sowie hilfreiche Optimierungsvorschläge. Ich unterstütze dich auch gerne weiter bei der Überarbeitung deines Internetauftritts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055454351-GG43C8967QRYU9Q6MBWC/Strategie+Kopie.png</image:loc>
      <image:title>Angebote NEU - Marketingstrategie</image:title>
      <image:caption>Du willst klare Ziele verfolgen, um dich auf dem Markt zu etablieren oder deinen Auftritt laufend auszubauen. Für dein bereits bestehendes Unternehmen oder für dein Startup arbeite ich eine massgeschneiderte Marketing- und Kommunikationsstrategie aus. Bei der Umsetzung entscheidest du, ob ich deine Kampagnen betreue oder ob du sie selber in die Hand nimmst.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mikala.ch/netzwerk</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/16eaae09-f740-44f8-a240-521ce81bd80d/Design+ohne+Titel+%282%29.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>https://www.mikala.ch/en/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1568545755342-ASLW6IPLF4WXI3GD4BSW/Bild_Website.png</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mikala.ch/en/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589194980936-T9R3OM3528973EDDA90P/socialmedia.png</image:loc>
      <image:title>Services - Social Media</image:title>
      <image:caption>Facebook, Instagram, LinkedIn, Snapchat, YouTube and TikTok - social media channels are excellent marketing tools. I provide guidance on which of them are relevant to your business and set up the appropriate profiles. By planning and implementing campaigns together with you, we ensure that we use the full potential of these online services for your competitive advantage. If you want to create new content yourself, I will provide you with the most important tips for good visibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589194981204-KHPMZ96HS12AJP3Y8MG5/strategy.png</image:loc>
      <image:title>Services - Marketing strategy</image:title>
      <image:caption>You want to pursue clear goals in order to establish yourself on the market or to continuously expand your presence. For your existing company or for your start-up I will work out a tailor-made marketing and communication strategy. You decide whether you want me to manage your campaigns or whether you want to take them into your own hands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589194980515-TJAV592A0QR5MOM7G7RN/newsletter.png</image:loc>
      <image:title>Services - E-mail-Marketing</image:title>
      <image:caption>Reach your potential and your loyal customers via mailings. I support you in carrying out campaigns with your existing mailing tool. If you don't have such a tool yet, I will find the right one for you. I will help you to create a profile, setup templates and build as well as maintain your customer database.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589203868480-WXHB9PSXOYD5LB0GY938/website.png</image:loc>
      <image:title>Services - Create Websites</image:title>
      <image:caption>You want to create your own website and don't know where to start? No problem! I'll help you conceptualize, build and create your new online presence. When creating websites I rely on Squarespace. This solution offers very nice, clear and modern templates, which can be easily extended and adapted to your needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1610625173857-9V8T37FM1NK22DQUB80U/SEO_1000x563.png</image:loc>
      <image:title>Services - Website optimization</image:title>
      <image:caption>Your website does not meet your expectations and you need expert feedback. I review texts, images, links and technical details from aspects of search engine optimisation and aesthetics. After my assessment, you will receive constructive written feedback and helpful suggestions for improvement. I will also gladly support you further with the revision of your online presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589200482119-824M1UKFJKL4A81RB8CB/e318803c200b415c5b10bc993b2a459112005a5e.png</image:loc>
      <image:title>Services - Google Ads</image:title>
      <image:caption>Google Ads make it easier for potential customers to find you and enables you to sell your products directly through the search engine. With my holistic service, I set up your own account and make the most important settings in alignment with your goals. Moreover, I create video, shopping or app campaigns in the Google Search Network and Google Display Network. I test and manage the ads and add appropriate keywords. This includes reporting, so you are always on top of things.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mikala.ch/en/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-07</lastmod>
  </url>
  <url>
    <loc>https://www.mikala.ch/de/angebot</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589203868480-WXHB9PSXOYD5LB0GY938/website.png</image:loc>
      <image:title>Angebot - Website erstellen</image:title>
      <image:caption>Du möchtest deine eigene Website erstellen und weisst nicht, wo du beginnen sollst? Kein Problem! Ich helfe dir beim Konzept, dem Aufbau und dem Erstellen deiner neuen Onlinepräsenz. Beim Erstellen von Websites setze ich auf Squarespace. Das Unternehmen bietet sehr schöne, übersichtliche und moderne Templates, welche einfach erweitert und deinen Bedürfnissen angepasst werden können.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055638213-9C0GXO92N6KM6MQEKV72/Sociel.png</image:loc>
      <image:title>Angebot - Social Media</image:title>
      <image:caption>Facebook, Instagram, LinkedIn, Snapchat, YouTube und TikTok – Social Media Kanäle sind hervorragende Marketingtools. Ich berate dich, welche von ihnen für dein Business relevant sind und richte die entsprechenden Profile ein. Mit der gemeinsamen Planung und Umsetzung von Kampagnen stellen wir sicher, dass wir das volle Potenzial dieser Onlinedienste für dich nutzen. Wenn du selber für laufend neuen Inhalt sorgen möchtest, gebe ich dir einen Crashkurs mit den wichtigsten Tipps für eine gute Sichtbarkeit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055454466-JA1F70X8HLU8HOSCSHAS/Newsletter+Kopie.png</image:loc>
      <image:title>Angebot - E-mail-Marketing</image:title>
      <image:caption>Erreiche deine potenziellen und deine treuen Kunden via Mailings. Dabei unterstütze ich dich beim Durchführen von Kampagnen mit deinem bestehenden Mailing Tool. Hast du noch kein Programm, finde ich das passende für dich. Ich helfe dir beim Erstellen eines Profils, bei der Kreation von Templates sowie beim Aufbau und der Betreuung deiner Kundendatenbank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055454351-GG43C8967QRYU9Q6MBWC/Strategie+Kopie.png</image:loc>
      <image:title>Angebot - Marketingstrategie</image:title>
      <image:caption>Du willst klare Ziele verfolgen, um dich auf dem Markt zu etablieren oder deinen Auftritt laufend auszubauen. Für dein bereits bestehendes Unternehmen oder für dein Startup arbeite ich eine massgeschneiderte Marketing- und Kommunikationsstrategie aus. Bei der Umsetzung entscheidest du, ob ich deine Kampagnen betreue oder ob du sie selber in die Hand nimmst.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1610624294398-C43CGI91ZW1KQE54VOJM/SEO_1000x563.png</image:loc>
      <image:title>Angebot - Website Optimierung</image:title>
      <image:caption>Deine Website entspricht nicht deinen Vorstellungen und du brauchst ein fachkundiges Feedback. Ich durchleuchte Texte, Bilder, Links und technische Details aus Aspekten der Suchmaschinenoptimierung sowie der Ästhetik. Nach der Analyse bekommst du ein konstruktives schriftliches Feedback sowie hilfreiche Optimierungsvorschläge. Ich unterstütze dich auch gerne weiter bei der Überarbeitung deines Internetauftritts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1580055835923-YJGH424OWZJPBJ7EZ3IG/Google.png</image:loc>
      <image:title>Angebot - Google Ads</image:title>
      <image:caption>Google Ads bewirken, dass potenzielle Kunden dich besser finden und du deine Produkte direkt über die Suchmaschine verkaufen kannst. In meinem vollumfänglichen Service richte ich dir dein eigenes Konto ein und nehme die wichtigsten Einstellungen unter Berücksichtigung deiner Ziele vor. Weiter erstelle ich Video-, Shopping- oder App-Kampagnen im Google Suchnetzwerk und Google Display Netzwerk. Ich teste und betreue die Anzeigen und füge treffende Keywords hinzu. Ebenfalls dazu gehört das Reporting, damit du stets die Übersicht behältst.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mikala.ch/en/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589194981204-KHPMZ96HS12AJP3Y8MG5/strategy.png</image:loc>
      <image:title>Home EN - Marketing Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1589194980936-T9R3OM3528973EDDA90P/socialmedia.png</image:loc>
      <image:title>Home EN - Social Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1593434633755-BKXRR3B309FZ5P4BUWS4/googleads.png</image:loc>
      <image:title>Home EN - Google Ads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mikala.ch/de/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-07-04</lastmod>
  </url>
  <url>
    <loc>https://www.mikala.ch/de/kontakt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-26</lastmod>
  </url>
  <url>
    <loc>https://www.mikala.ch/de/ueber</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/eb7a6a9b-bb88-4140-89e0-0578c58c6655/Design+ohne+Titel+%2810%29.png</image:loc>
      <image:title>Über</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mikala.ch/en/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1583779506111-G3Q2L5M0XP8211TE63E9/Referenzen_StS.png</image:loc>
      <image:title>Clients - Soil to soul</image:title>
      <image:caption>Soil to Soul is a symposium that revolves around the topics health, future and food - exciting keynotes, panel discussions and a Soil Food Market during 2 days a year in Sihlcity (Zurich, Switzerland). For this exciting project, I am responsible for the social media channels, online campaigns, Google Ads and newsletter marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1583779986623-ZVD8MMSWJ7Y1O3FXM7XL/Referenzen_Betteryou.png</image:loc>
      <image:title>Clients - Betteryou</image:title>
      <image:caption>Becoming a better version of yourself - betteryou helps to achieve physical and psychological goals with the most modern measuring methods and great competence. I have been accompanying betteryou since the beginning in 2019 and have since then built up the social media channels and supported the copywriting of the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1583780361501-YG73HYXQORUKXRXF9RY4/Referenzen_Teleboy.png</image:loc>
      <image:title>Clients - Teleboy</image:title>
      <image:caption>Since 2015 I have been responsible for online marketing at Teleboy. Among other things, I coordinate and manage social media channels and Google Ads campaigns. Thanks to the innovative corporate culture, I have had the opportunity to work on different, exciting projects and have thus found my passion for online marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1583779792410-O07ICJ5TO7SM1ELW4MOZ/Referenzen_Piega.png</image:loc>
      <image:title>Clients - Piega</image:title>
      <image:caption>PIEGA is synonymous for top class speakers with outstanding sound. The speakers are produced in Switzerland and offer top-quality music experience. To increase the attention of interested groups of people, I have been managing the Google Ads campaigns including search network, display and video campaigns since January 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d77eee7c375be4103ae0be6/1583782198434-3S9P8BESQEDF1HSAD2CQ/Referenzen_Yogastudio.png</image:loc>
      <image:title>Clients - Yogastudio</image:title>
      <image:caption>The yoga studio in Lucerne has a wide range of yoga courses, workshops, yoga holidays and yoga training courses and works with many great yoga teachers. For the different websites I manage the Google Ads accounts and therefore I am always up to date and well informed about what is going on in the yoga world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mikala.ch/de/referenzen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-25</lastmod>
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      <image:title>Referenzen</image:title>
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      <image:title>Referenzen</image:title>
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